Likes are psychological triggers in the form of buttons to trigger human emotions, encouraging people to interact with content and share it. The effectiveness of likes being able to bring attention to content has declined overtime because people have grown accustomed to seeing them everywhere.
humans have a stronger urge to judge information rather than displaying whether or not they like information. Judgements serve as a much more effective psychological trigger in the form of buttons to give every Expose the best chance at viral ability. Encouraging information to travel faster.
A side by side post demonstrates the effectiveness of judgements over likes.
Not only does judgements make a bigger statement; judgements trigger a stronger urge for humans to react, make their voices heard, and pass the information along to others.
Short video displaying how an Expose post triumphs traditional social media post.
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